Yesterday a very exciting launch went down. I couldn't be there in person due to meetings, but I had spies and insiders give me the skinny on what all the fuss was about.
Paul Mitchell has launched a new styling tool range called NEURO Intelligent Styling. The range consists of a hairdryer, smoothing iron, styling cones and rod, and hot rollers.
In a nutshell, this range is killing the competition with their patented SmartSense microchip, and their IsoTherm titanium plates - ensuring fast, perfectly regulated heat.
If these guys are designed for incredible international stylists like Takashi Kitamura, and are destined to be staples in salons - then I certainly wouldn't mind owning these myself. The dryer boasts 1874 watts of power, 4 heat settings and a cool shot button.
230 degrees Celsius in 30 seconds. That'll do pig, that'll do. Beautifully cushioned plates and bevelled edges make for a user friendly design. The SmartSense chip is working its magic the whole time, reading the temperature 50 times per second and responds in a quarter of a second, optimising heat recovery. Fancy no?
The curling rods heat up to 230 degrees Celcius in 60 seconds, feature and automated shut-off system which you can customise and features the wondrous SmartSense chip for seriously fast heat recovery. And it comes in 3 sizes so all hair of all lengths and thickness has a friend.
Retail Box is yet again ahead of the game, and will be stocking this range this month. So send out your Christmas wish lists to those who love you asap.
