Shop the ramp

Today Gert-Johan Coetzee is showing at Fashion Week. I would love to have gone up to Jhb for it, but work commitments and all...here I am behind my desk. So my rockstar friends at Spree are going to be live Tweeting and Instagramming the whole thing to keep me, and all of you, updated. It gets even better - each of their social media posts will have a link to the item being shown so you can quite literally shop off the ramp. Live. As it happens. You can own the item before the lanky bean pole model has made her second turn on the catwalk. Sheer genius if you ask me. Follow the convo with #spreeshoptheramp

*UPDATE* You can win running  a R250 voucher to shop the collection! All you need to do is tell me on Twitter or in the comments section, which is your favourite item from the collection. 

What are you waiting for? Click here and have a browse... You have until tomorrow at 5pm.

If you don't know much about Spree and their awesome work with local designers, here is a bit more info, from the team at Spree...

Launched in September 2014, Spree Boutique is a part of Spree’s on-going campaign to support and shine the spotlight on local designers by providing a platform for them to retail online and be more accessible nationwide. “Our ‘Shop the ramp’ initiative is another great opportunity to make Spree Boutique designers accessible to our customers. With this collaboration we are making Gert-Johan Coetzee’s very latest designs instantly available. We want all women to feel a part of the show and be dressed in the ready-to-wear GJC collection quicker than ever before.”  says Karen Dempers, Head of Customer Interaction at Spree.

The range, his fourth collection to appear in Spree Boutique, is dedicated to strong women who form the bedrock of our society and is a celebration of the power, creativity, compassion and beauty of the feminine spirit. Coetzee comments: “We want GJC to be a range for every woman, not just runway models, and with Spree we are so excited to offer South African fashion lovers the opportunity to really shop the ramp… SA women will now be able to order what they see at the show in real time, and have it delivered to their door. This will change the way we view fashion in South Africa and its testimony to the vibrancy and the growth of the industry.”